The Miami-Based Beauty Creator Making TikTok More Authentic One "Get Ready With Me" Video at a Time
Caroline Malloy has carved out her own corner of TikTok with a blend of beauty content and lifestyle vlogs that feel refreshingly authentic. Unlike creators who rely on flashy gimmicks or overly polished productions, she's built her following around genuine "get ready with me" videos and beauty routines that showcase her naturally upbeat personality. Her content strikes that sweet spot between aspirational and accessible - the kind of videos you'd actually want to watch while getting ready yourself.
**What sets her apart is her approach to beauty content.** Rather than pushing expensive products or complicated routines, Malloy focuses on practical beauty tips woven into her daily vlogs. Her "get ready with me" videos have become a signature style, offering viewers a peek into her morning routines and beauty philosophy. There's something genuinely charming about how she presents these moments - not as perfect Instagram-ready scenarios, but as real glimpses into her life.
**Her TikTok journey began relatively recently, with her first posts appearing in early 2023.** This makes her rise even more impressive, considering how saturated the beauty and lifestyle space has become on the platform. She started sharing beauty tips alongside daily vlogs, gradually finding her rhythm and developing the authentic voice that resonates with her audience today. It's worth noting that she brings some performance experience to her content creation - she's a former Carolina Coquettes dancer, which likely contributes to her natural comfort on camera.
**Miami serves as both her home base and backdrop for much of her content.** The city's vibrant energy seems to complement her personality perfectly, and you can catch glimpses of that South Florida lifestyle woven throughout her videos. Living in Miami also puts her in proximity to other content creators and influencers, which has helped her build connections within the creator community. She follows and interacts with established figures like Jessica Bader, Mary Sergi, and Brooks Nader, showing she's plugged into the broader influencer ecosystem.
**What's most refreshing about Malloy's content is how it avoids the typical pitfalls of beauty TikTok.** She's managed to build an audience without relying on drama, controversy, or the kind of over-the-top content that dominates much of the platform. Her growth speaks to an appetite for more genuine, personality-driven content in a space often criticized for being superficial. As she continues developing her voice and expanding her content, she represents a newer generation of creators who prioritize authenticity over viral moments.