Tiktok
The Rise of Extended GRWM Content: How Longer Videos Create Deeper Connections on Social Media
Getting ready with Ky, the TikTok creator behind @callherpouty, has become a familiar ritual for her growing audience. Her content centers around the beloved "Get Ready With Me" format, where she takes viewers through her daily preparation routines with an authenticity that feels refreshingly unfiltered.
What sets Ky apart in the crowded GRWM space is her consistent approach to longer-form content. While many creators rush through their routines in quick clips, her videos often extend well beyond the typical TikTok length, sometimes running 20 to 25 minutes. This gives her audience a more intimate, real-time experience that mirrors actually getting ready alongside a friend.
Her September content showed this commitment to thoroughness, with one GRWM session clocking in at nearly 20 minutes. These aren't rushed tutorials or highly produced segments - they capture the genuine pace of someone's actual morning or evening routine. The extended format allows for natural conversation, spontaneous moments, and the kind of authentic interaction that builds genuine connections with viewers.
The heart emoji that frequently appears in her video titles suggests a warm, personal approach to content creation. Rather than focusing solely on products or techniques, Ky seems to prioritize the emotional connection and comfort that comes from sharing these everyday moments. Her content appears to tap into something many people crave - the simple pleasure of companionship during routine tasks.
This approach resonates particularly well in today's social media landscape, where viewers increasingly seek authentic experiences over polished perfection. GRWM content has exploded in popularity partly because it offers this sense of genuine connection. When someone invites you into their morning routine, complete with the natural pauses, conversations, and imperfections that come with real life, it creates a different kind of engagement than traditional beauty or lifestyle content.
Ky's consistent posting schedule throughout the summer and into fall demonstrates the dedication required to build a following in this space. Regular GRWM creators often become part of their audience's daily routines - people who watch while getting ready themselves, creating a shared experience across screens.
The longer video format also suggests Ky isn't just jumping on trends but has found her own comfortable pace for content creation. In a platform often dominated by quick cuts and rapid-fire content, choosing to slow down and extend the experience shows confidence in her ability to hold an audience's attention through personality and genuine interaction rather than flashy editing or manufactured drama.
Her content represents a growing segment of TikTok where creators build communities around shared experiences rather than aspirational content. These creators succeed by making viewers feel included in genuine moments rather than excluded from unattainable lifestyles.
For viewers seeking content that feels like spending time with a friend rather than watching a performance, creators like Ky offer exactly that kind of authentic digital companionship that has become increasingly valuable in our connected yet often isolated world.
