Tiktok
Singapore lifestyle creator sharing authentic fashion content and relatable everyday moments
**yrmum** is a vibrant Singapore-based lifestyle content creator who has captured the hearts of over 265,000 followers with her authentic and relatable approach to fashion and everyday life. With an impressive 11 million likes across her content, she has established herself as a prominent voice in the Singapore lifestyle scene.
Her content primarily revolves around **fashion exploration** and **personal style**, often taking viewers on journeys through her closet as she discovers unique pieces and shares styling tips. She's particularly known for her honest and down-to-earth personality, frequently sharing candid moments about her appearance and personal insecurities, making her highly relatable to her audience.
**Fashion enthusiasts** will find her closet exploration videos especially engaging, where she showcases different outfits and styling techniques. Her content strikes a perfect balance between **fashion inspiration** and **authentic personal moments**, often featuring casual lifestyle content that gives followers a glimpse into her daily life.
What sets her apart is her **genuine authenticity** - she doesn't shy away from sharing imperfect moments or honest thoughts about herself, creating a strong connection with her audience. Her engaging personality and consistent content creation have earned her a solid 0.74 engagement rate, demonstrating her ability to maintain active audience interaction across her diverse lifestyle and fashion content.