How This LA-Based Creator Built 210K TikTok Followers Through Fashion, Sports & Festival Content
When scrolling through TikTok, you might stumble across @bananaahanna and find yourself watching video after video of perfectly curated lifestyle content. Hanna Howell has mastered the art of making everyday moments look effortlessly glamorous, whether she's showing off a new outfit or sharing behind-the-scenes glimpses of her modeling work.
## **Building a Brand Through Authentic Content**
What sets Hanna apart from other lifestyle creators is her ability to blend high-fashion modeling with relatable, everyday content. Her feed seamlessly transitions from professional swimwear shoots to casual outfit-of-the-day posts, all set to the latest trending sounds. She's not just posting random content – there's a clear aesthetic thread that runs through everything she shares. The White Fox Boutique collaborations showcase her eye for fashion, while her festival content from events like Stagecoach 2024 gives followers that coveted behind-the-scenes access.
## **From Instagram Beginnings to TikTok Success**
Starting her social media journey back in 2012 with her Instagram account @hannah0well, Hanna has been building her online presence for over a decade. This isn't someone who suddenly appeared and went viral overnight – she's put in the work to understand what resonates with audiences. The transition to TikTok proved to be a smart move, where her content style found its perfect home among the platform's algorithm-friendly format. With more than 210,000 followers, she's carved out a solid niche in the competitive world of lifestyle content creation.
## **Personal Life in the Spotlight**
Beyond the perfectly curated posts, Hanna shares glimpses of her personal life that help followers feel connected. She has a sister named Molly, and her relationship with musician Peso Pluma, which began in July 2024, has added another layer of interest for her audience. Dating someone in the music industry has naturally opened doors to new content opportunities and crossover appeal between their respective fan bases.
## **Courtside Content and Creative Collaborations**
One of the more unique aspects of Hanna's content is her presence at major sporting events, creating TikTok videos courtside at both Los Angeles Lakers and Clippers games. This kind of access sets her apart from typical lifestyle creators and gives her content an exclusive feel that followers can't get elsewhere. Her collaboration choices, like the modeling video set to music by RAYE, show she's tuned into both fashion trends and the music that's driving TikTok culture. It's this combination of high-end access and relatable presentation that keeps her audience engaged and growing.