Aybüke Çangal

@aybukeyim

When most people think of reality TV stars transitioning to social media success, they picture dramatic transformations and overnight fame. But Aybüke Çangal's journey from university student to TikTok sensation tells a different story—one built on authenticity, entrepreneurial spirit, and a refreshingly honest approach to beauty content. The 23-year-old Turkish creator has carved out her own space in the crowded world of beauty influencers, amassing over 1.7 million followers who tune in not just for the glam, but for her genuine personality.

**The Reality TV Foundation**

Çangal first caught public attention on "Kısmetse Olur," a competitive Turkish dating show where she quickly became a fan favorite in 2024. While her romance with fellow contestant Tolga Kandemir didn't last beyond the show, the exposure gave her a platform that she's since transformed into something much bigger. Unlike many reality stars who struggle to maintain relevance after their fifteen minutes, she used her Physical Education background and natural charisma to build something sustainable. Her content feels less like performance and more like catching up with a friend who happens to be incredibly good at makeup.

**The Beauty Empire Builder**

What sets her apart in the beauty space isn't just her skill with a makeup brush—it's her approach to the business side of things. In March 2024, she launched Sweetella, her own beauty brand that reflects her commitment to cruelty-free products. Her TikTok content seamlessly weaves together glam tutorials, honest product reviews, and what she calls "tall-girl humor"—a niche that resonates with followers who appreciate her candid takes on everything from finding the right foundation shade to navigating life at above-average height. She's particularly known for her "filter-free skin pledges," showing her face without digital enhancement, which has earned her credibility in an industry often criticized for unrealistic beauty standards.

**Personal Life in the Spotlight**

Beyond the ring lights and product launches, Çangal has been open about her personal journey. Her engagement to partner Furkan Taha in April 2025 was celebrated not just by close friends like fellow influencer Eda Sakiz, but by thousands of followers who've watched her relationship unfold. She documented the engagement day with characteristic authenticity, sharing behind-the-scenes moments that felt genuine rather than staged. This transparency extends to her content strategy—she mixes high-production glam tutorials with casual vlogs and "Get Ready With Me" videos that show the less polished moments of influencer life.

**The Big Sister Energy**

What keeps her audience coming back isn't just the beauty tips or lifestyle content—it's the feeling that they're getting advice from an older sister who happens to know a lot about skincare. Her "chatty, big-sister tone" makes complex beauty routines feel accessible, and her seasonal giveaways create genuine community engagement. As she continues building her brand and expanding her influence, she's proven that authenticity and business savvy aren't mutually exclusive in the modern creator economy.