Tiktok
From Footwear Founder to TikTok Star: Building a Following Through Business and Real Life
Ana Torigino has carved out a unique space on TikTok by mixing entrepreneurship with everyday family moments. With close to a million followers, she's built her platform around something pretty specific: running a shoe business while documenting the chaos and joy of regular life. It's not the typical influencer playbook, but that's probably why it works.
What makes Ana's content stand out is how she balances the business side with genuine glimpses into her world. She's the founder and owner of CUBA Shoes, and instead of keeping her work life separate from her personal brand, she weaves them together naturally. One minute she's talking about footwear inventory or customer orders, the next she's sharing a family dinner or vacation snapshots. This blend feels refreshingly real in a space often dominated by overly polished content. Her approach shows that you can be both a serious entrepreneur and someone who doesn't take themselves too seriously.
Born in February 1990, Ana started her social media journey back in December 2017 on Instagram before eventually making her mark on TikTok. She comes from a big family—she has five siblings named Carlos, Cony, Carla, Silvia, and Medina—which probably explains why family features so prominently in her content. In November 2022, she married Nicolas Pieczocha, and her followers got to see glimpses of that chapter unfold through wedding photos and related posts. These personal milestones aren't just background noise; they're part of what makes her relatable.
One of her most viral TikToks, which racked up over 2 million views, tackled a controversial topic: why she doesn't give money to people begging on the streets. Instead of avoiding hot-button issues, she shared her perspective on working hard and personal responsibility. Whether you agree with her stance or not, it sparked conversation—and that's exactly what drives engagement. She's not afraid to share opinions that might not be universally popular, which gives her content an edge that vanilla influencers lack.
Beyond the serious moments, Ana keeps things light with trending sounds and popular music. She's posted videos set to hits like "Calm Down" by Rema, showing she knows how to ride the wave of what's working on the platform. Her Instagram serves as a companion space where followers can see more curated photos from vacations and daily life, rounding out the picture of who she is beyond 60-second clips. With nearly a million people tuning in to see what she'll share next, Ana Torigino proves you don't need to fit a mold to build a loyal audience—you just need to show up as yourself, shoe business and all.