Alejandra Urrea

@alejandraurreaa

There's something undeniably magnetic about scrolling through TikTok and stumbling upon a creator who feels like that friend who always has the best beauty tips and the most entertaining stories. That's exactly the vibe you get from Alejandra Urrea, a 23-year-old Colombian content creator who has managed to capture the attention of over 3.5 million followers with her perfect blend of glamour and relatability. What sets her apart isn't just her striking appearance—those long dark locks and pale complexion that photograph beautifully—but her ability to make beauty and lifestyle content feel genuinely accessible rather than intimidatingly polished.

**The Content That Keeps People Coming Back**

Urrea's TikTok strategy revolves around variety, which is probably why her audience keeps growing. One day she might be testing out Bloomshell cosmetics or Irreverent Style products, giving honest reactions that feel more like recommendations from a trusted friend than sponsored content. The next, she's sharing skincare routines or personal anecdotes that give followers a glimpse into her real life. Her transformation videos are particularly popular, showcasing dramatic before-and-after moments that demonstrate both her makeup skills and her willingness to be vulnerable on camera. She's not afraid to show the "before" that many influencers shy away from.

**From Colombia to Global Recognition**

What makes Urrea's story particularly interesting is her journey from launching her Instagram back in December 2013 to eventually relocating to Melbourne, Australia. This international move seems to have only broadened her appeal, allowing her to connect with audiences across different time zones and cultures. Her content often features her enjoying beach days, sporting sunglasses and cowboy hats that have become somewhat of a signature look. The fact that she incorporates trending music—from Kanye West's "Devil in a New Dress" to Drake and 21 Savage's "Spin Bout U"—shows she stays current with what her audience wants to hear.

**Numbers That Tell a Story**

The metrics surrounding Urrea's influence are impressive without being overwhelming. She currently ranks #130 among TikTok creators in Colombia and holds the #3 spot specifically among makeup influencers in her home country. Even more notably, she's cracked the top 5,009 TikTok creators globally, which speaks to her growing international presence. These rankings reflect something important: she's not just another beauty influencer lost in the crowd, but someone who has carved out a distinct space in an incredibly competitive landscape.

**The Authenticity Factor**

Perhaps what resonates most with her audience is Urrea's unfiltered approach to content creation. Her videos feature dynamic expressions and witty captions that feel spontaneous rather than overly produced. She shares behind-the-scenes moments from her personal life, creating that parasocial relationship that keeps followers invested in her journey. In an era where many influencers feel increasingly distant from their audiences, Urrea maintains that approachable quality that makes viewers feel like they're getting beauty advice from someone they actually know and trust.