Tiktok
From Valencia to Seoul: How One Creator Built a Fashion Empire Through Cross-Cultural Content
When you think of lifestyle content creators who've mastered the art of cultural bridge-building, Aïda Vert stands out as someone who's turned her intercontinental journey into compelling social media gold. The Spanish-born influencer has built a devoted following of 650,000 on TikTok by sharing her unique perspective as a European living in Seoul, South Korea.
**What sets her content apart isn't just the location**—it's how she weaves together fashion, beauty, and daily life in a way that feels both aspirational and accessible. Her videos showcase everything from Korean skincare routines to street style looks that blend Western and Eastern fashion sensibilities. She's particularly known for her makeup tutorials and outfit coordination videos, which often feature that perfect mix of high-end and affordable pieces that her audience can actually recreate.
**Vert's rise began in March 2020**, right when the world was getting more digital than ever. One of her earliest posts was a simple TikTok selfie challenge, but she quickly found her niche documenting cross-cultural experiences. What started as personal documentation evolved into a full lifestyle brand that resonates with viewers curious about Korean culture, international fashion trends, and the reality of expat life in one of Asia's most dynamic cities.
**Beyond creating content, she's channeled her fashion sense into entrepreneurship** with Atlantis Brand, her own fashion company. This move from influencer to business owner shows she's thinking strategically about building something lasting beyond viral videos. Her fitness enthusiasm also comes through in her content, adding another layer to her lifestyle brand that goes beyond just fashion and beauty. In March 2025, she hit a major milestone when her collaboration video with K-pop group POW went viral, cementing her status in the Korean entertainment sphere.
**The Valencia native brings an authentic European perspective to Korean lifestyle content**, and her personal touches—like being a devoted cat mom—make her relatable despite the glamorous Seoul backdrop. Her hairstyle tutorials, like the one featuring Men I Trust's "Show Me How," demonstrate her knack for combining trending audio with practical beauty advice. As she continues building her brand and expanding her reach, Vert represents a new generation of creators who aren't just documenting their lives abroad—they're creating cultural conversations and business opportunities that transcend borders.