Tiktok
From Cuba to TikTok: How One Creator Built 5M Likes Through Authentic Beauty Content and Cross-Cultural Perspective
Alejandra Olivera has quietly built one of the more engaging TikTok presences in the beauty and lifestyle space, amassing over 5 million likes on her content without the dramatic antics that often dominate the platform. Known by her handle alee_babe, she's carved out a niche that feels both polished and refreshingly authentic, focusing primarily on lip-sync videos and creative makeup effects that showcase her natural charisma.
**The Cuban-American Journey**
Born in Cuba on October 18, 2004, Alejandra's story begins with immigration at just two years old when she and her mother made the move to the United States. Now 20, she represents a generation of creators who've grown up straddling cultures, and this background subtly influences her content approach. Her videos often feel more grounded than the typical TikTok fare, perhaps reflecting the perspective of someone who understands both struggle and opportunity from an early age.
**Building Her Digital Presence**
Alejandra didn't jump straight into TikTok fame. She started building her social media presence back in 2018 with Instagram photos, learning the ropes of content creation before TikTok became the cultural phenomenon it is today. This foundation shows in her current work - her videos demonstrate a clear understanding of lighting, angles, and the subtle art of engaging an audience without overselling the moment.
**Content That Connects**
What sets Alejandra apart is her approach to makeup effects and lip-sync content. Rather than chasing every trending sound, she selects music that genuinely fits her style. Her September 2020 video set to Sada Baby's "Whole Lotta Choppas" exemplifies this thoughtful curation - she doesn't just follow trends, she makes them work for her aesthetic. Her makeup effects videos showcase genuine skill rather than relying solely on filters, giving followers actual inspiration they can recreate.
**Beyond TikTok**
Alejandra's interests extend well beyond social media creation. She's expanded into Twitch streaming, showing her personality in longer-form content where her natural conversational skills shine. Her 2020 trip to Thailand's Phi Phi Islands, which she documented through photos, reveals someone who values real experiences alongside digital ones. This balance between online presence and actual living gives her content an authenticity that resonates with followers who are tired of creators who seem to exist only for the camera.
Her success feels organic rather than manufactured - built on consistent quality content and genuine personality rather than controversy or manufactured drama. As TikTok continues evolving, creators like Alejandra represent a more sustainable approach to social media fame, one that prioritizes connection and creativity over shock value.
