From Extreme Challenges to Kick Streaming: The Wild Evolution of a Boundary-Pushing Creator
Stephen Deleonardis has made quite the transition from his early days of downing bottles of hot sauce and eating questionable food combinations on Instagram to becoming one of Kick's notable streamers. The 26-year-old content creator, better known by his online persona SteveWillDoIt, has built his brand around one simple premise: he'll literally do anything for content, no matter how outrageous or stomach-churning it might be.
His journey started back in 2017 when a friend created his Instagram account and came up with the "SteveWillDoIt" name. What began as eating chewing tobacco on tortilla chips and performing other self-punishing stunts quickly evolved into something much bigger. The Florida native wasn't always destined for internet fame – he actually dabbled in bodybuilding competitions during high school before finding his calling in extreme challenge content. His early content was raw, unfiltered, and sometimes landed him in legal trouble, including arrests for marijuana possession that briefly derailed his career.
The secret to his success lies in his willingness to push boundaries that most creators wouldn't dare approach. Whether he's consuming massive quantities of alcohol, attempting eating challenges that would make competitive eaters wince, or pulling elaborate pranks, Stephen has never shied away from content that makes viewers simultaneously cringe and laugh. His association with the popular YouTube collective NELK further amplified his reach, leading to surreal moments like dancing on stage with Donald Trump and meeting the former president on Air Force One.
On Kick, Stephen has found a new home for his brand of extreme entertainment, attracting over 223,000 followers who tune in to watch his unpredictable streams. His numbers speak to his staying power – he's achieved a peak viewership of nearly 59,000 viewers and maintains an average of over 4,000 viewers per stream. Even with reduced streaming hours compared to full-time streamers (just 15 hours in the last 30 days), he consistently draws substantial audiences who never know what outrageous stunt he'll attempt next.
What sets Stephen apart in the crowded world of content creation isn't just his willingness to endure physical discomfort for entertainment – it's his authentic personality that shines through the chaos. Even when Demi Lovato publicly criticized one of his videos in 2019, the controversy only seemed to boost his popularity. With a reported net worth of around $5 million from his various ventures including merchandise, sponsorships, and even his own alcohol company, he's proven that extreme content can translate into serious business success.