Kick
Gaming Collective Strikes Major Partnership Deal With Streaming Platform KICK
When gaming content creation meets authentic friendship, you get something special. One True King, better known as OTK, started as five friends who wanted to build something different in the streaming world. What began in 2020 as a simple idea has grown into one of the most recognizable names in gaming entertainment, recently making waves with their partnership with KICK, the streaming platform that's shaking up the industry with creator-friendly revenue splits.
The story behind OTK feels refreshingly honest in a space often dominated by corporate backing and manufactured personalities. Founded on October 11, 2020, the organization emerged from a group of content creators who prioritized genuine relationships over traditional business models. Their approach was straightforward: build around friendship first, everything else second. This philosophy set them apart from typical esports organizations that focus solely on competitive gaming. Instead, OTK positioned itself as a media production company and lifestyle brand, giving them freedom to explore different types of content without being locked into any single game or platform.
**Content That Connects**
OTK's content strategy spans an impressive range that keeps audiences engaged across multiple touchpoints. They produce daily gaming streams, elaborate live game shows, competitive tournaments, and IRL (In Real Life) content that gives viewers a behind-the-scenes look at creator life. Their podcast offerings and social media presence have built a following of over 38 million people globally, generating tens of millions of viewing hours monthly. What makes their content particularly engaging is the authentic interactions between members—viewers can sense the genuine friendships, which translates into natural, unscripted moments that feel refreshingly real in an increasingly polished digital landscape.
**The KICK Partnership Revolution**
The 2025 partnership with KICK represents a significant shift in OTK's strategy and highlights the changing streaming landscape. KICK, launched in 2022 as a Twitch competitor, offers creators a generous 95/5 revenue split compared to traditional platforms. This partnership goes beyond simple streaming deals—it includes the launch of KICK Studios, an initiative providing production and marketing resources to help creators bring ambitious projects to life. The collaboration makes sense for both parties: KICK gets access to OTK's proven content creation expertise, while OTK gains access to better monetization and production support.
**Impact and Future Trajectory**
OTK's influence extends far beyond streaming numbers, though those are impressive enough. They've successfully bridged the gap between gaming culture and mainstream entertainment, making gaming content accessible to broader audiences. Their approach of treating content creation as both art and business has inspired countless other creators to think bigger about their own projects. With the KICK partnership opening new possibilities for production quality and creative freedom, OTK seems positioned to push streaming content into more cinematic territory. As live streaming continues evolving from hobby to legitimate entertainment medium, organizations like OTK are writing the playbook for what creator-driven media companies can become.
