Edmatthews Kick VOD & Videos

**Ed Matthews** has carved out quite the niche for himself in the streaming world, building a dedicated following on Kick through a combination of fitness content, controversial takes, and the kind of unfiltered personality that keeps viewers coming back for more. The 22-year-old British content creator doesn't shy away from stirring the pot, and his approach has clearly struck a chord with audiences looking for something more raw and authentic than your typical gaming stream.

What sets Matthews apart from other streamers is his background in the fitness industry. He co-runs **HED Fitness LTD**, a company based in Brentwood, Essex, where he showcases his physical transformation and workout routines. This isn't just another influencer slapping their name on supplements - Matthews genuinely walks the walk when it comes to fitness, often incorporating his training sessions and lifestyle insights into his streaming content. His followers get a real look at the discipline and dedication required to maintain his physique, mixed with the kind of candid commentary that's become his trademark.

The numbers tell an impressive story of growth and engagement. With over **116,000 followers** on Kick and pulling in an average of 6,590 viewers per stream, Matthews has built something substantial. His peak viewership hit nearly 30,000 viewers back in July, proving he can draw serious crowds when the content hits right. He maintains a fairly consistent streaming schedule throughout the week, typically going live for several hours at a time, giving his audience plenty of opportunities to catch him in action.

Matthews hasn't been without his share of drama, which arguably adds to his appeal for viewers who enjoy a bit of chaos with their entertainment. He's been involved in public feuds with other social media personalities like Simple Simon and Astrid Wett, incidents that have only boosted his online visibility. Most recently, he made headlines after getting into a physical altercation with a security guard during a stream on N3on's channel - the kind of unpredictable moment that keeps people talking and sharing clips across social platforms.

His content strategy spans multiple platforms, from TikTok to YouTube, but **Kick seems to be where he's found his stride**. The platform's more relaxed content policies allow him to be himself without constantly worrying about getting banned or demonetized. His "In Real Life" streaming style gives viewers an unfiltered look at his daily activities, whether he's working out, interacting with other influencers, or just sharing his thoughts on whatever's happening in his world. It's this authenticity - or at least the appearance of it - that has helped him build such a loyal following in the competitive streaming landscape.